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Future of Business Analyst

Welcome to my digital portfolio showcasing my experience in business strategies and data analysis approaches. Let's connect and explore exciting opportunities together!

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About

Career Overview

As a recent business graduate with a focus on business analysis, I have completed various successful internship projects, including worked at TikTok, Ipsos, Sick AG. Now, I am eager to apply my skills and knowledge in an entry-level Business Intelligence position to contribute to cutting-edge business analysis campaigns and strategies.

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My educational background has equipped me with the necessary tools to analyze industry and market trends, understand consumer behavior, and implement data-driven business strategies. I am passionate about leveraging data analysis and visualization tools like SQL, Python, Excel, Tableau, and etc. to drive impactful business campaigns that resonate with target market.

Experience

Business Intelligence

Market Research Study

Strategic Growth Planning

Recognized for leading a TAM–SAM–SOM market sizing and competitor analysis at Eazzy Consulting, identifying key expansion opportunities and informing go-to-market strategies that shaped investor materials and a $3–5M fundraising roadmap.

Predictive Modeling

E-Commerce Sales Optimization

Boosted conversion by 15% and sales by 20% at TikTok by building predictive models and A/B tests to optimize merchant strategies, while delivering real-time dashboards and weekly GMV reports for data-driven decisions.

Industry Trend Forecasting

Competitor Intelligence

At SICK AG, forecasted sensor market trends using macroeconomic data and built dashboards to track KPIs, enhancing decision-making on marketing and procurement strategies through actionable business insights.

Healthcare Market Analysis

Cross-Functional Collaboration

Supported a $1M+ pilot launch at Cornell Tech’s NanoGold MedTech by analyzing revenue models, conducting competitor benchmarking, and contributing to FDA 510(k) validation plans, aligning technical development with commercial strategy.

Consumer Insight Research

Data-Driven Investment Strategy

At Ipsos, analyzed 120K+ rows of consumer and market data to evaluate beer industry trends, using regression and time series forecasting to assess Carlsberg’s brand health and inform strategic investment decisions.

Global Program Design

Gen Z Insight Mining

Designed a mentorship framework for 84 youth leaders in 51 countries with FIBA Foundation, leveraging Python-driven survey analysis and trend research to identify leadership gaps and earning executive recognition for innovation.

Education

Academic Achievements

Master of Information Technology, Database Management Specialization

Relevant coursework in Database Administration, Business Analytics, Financial Management, Quantitative Decision Model

Hands-on experience with SQL, Excel, and etc.

Hypothesis testing, Data visualization and reporting

Key Achievements

Recognitions and Awards

Strategic Market Research

TAM–SAM–SOM study

Led a comprehensive TAM–SAM–SOM study at Eazzy Consulting, identifying multi-state expansion opportunities and supporting a $3–5M Series A fundraising plan through actionable insights and financial modeling.

E-Commerce Optimization 

Data Interpretation

Boosted TikTok merchant conversion by 15% and sales by 20% through predictive modeling, real-time KPI dashboards, and A/B testing strategies that optimized customer targeting and retention.

Healthcare Innovation Built

Market Strategies

Contributed to a projected $1M+ pilot launch at NanoGold MedTech by developing market entry strategies, supporting FDA regulatory planning, and aligning product design with clinical and commercial needs.

Global Mentorship

Program Design

Recognized by FIBA executives for designing and implementing a global Gen Z mentorship program across 51 countries, using Python-based research to identify development gaps and increase engagement by 75%.

Consumer Excellence

Insight Analytics

Applauded for creativity and innovation in developing marketing campaigns that resonated with target audiences and achieved measurable results.

Sales Strategy

Dashboard-Driven

At SICK AG, created performance dashboards and predictive sales models based on macroeconomic indicators, directly influencing marketing strategies and procurement optimization efforts.

Contact Me

Let's Connect

Feel free to reach out for any inquiries, collaborations, or opportunities. I am open to discussing how my skills and experience can contribute to your Business Intelligence projects.

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917-998-2181

383 Lafayette ST,

New York,

NY 10036

 

© 2025 by Alicia. Cheng Powered and secured by NYU 

 

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